CSE has a rich history of creating breakthrough marketing and experiential events.
Austin City Limits
In 2002, CSE began a partnership with Austin City Limits, a music icon, and one of the longest running music programs on television. The idea was to take the spirit of the PBS TV show and deliver it to music fans as a destination festival. CSE modified the brand and created a breakthrough outdoor festival, which has drawn more than a million fans, and hosted such acts as Coldplay, REM, Tom Petty and Ben Harper. Since its birth in Austin's Zilker Park, the annual event has won the Pollstar Festival of the Year award and has rejuvenated the television series. (www.austincitylimits.com)
Tour of Hope
CSE managed the production, marketing, and management of the Tour of Hope, a cross-country bike ride initiated by Bristol-Myers Squibb. The multi-city, multi-media program was a complex mesh of live event, online program, media campaign, and grass-roots call to action, which CSE managed and executed.
Lollapalooza
CSE built a similar experience with Lollapalooza - an iconic, but recently frail music brand that we re-imagined as a one-city destination event in Chicago. The rebirth caught the ears and eyes of the world in the form of a three-day weekend of music, art, food, and spectacle in downtown Chicago's Grant Park, attracting such headliners as the Red Hot Chili Peppers, Kanye West and Pearl Jam. Since then, Lollapalooza and Chicago have secured a multi-year relationship, the event has won the Billboard Touring Awards Top Festival and the legendary brand is alive and well. (www.lollapalooza.com)
With all of our events, we develop active sponsorship programs. By creating deep, meaningful experiences for consumers, we've been able to attract and build solid relationships with first-in-class companies such as AT&T, Heineken, Sony PlayStation, Dell, Budweiser, and Chevrolet.
CSE's live events division now operates as a stand-alone production and promotion entity, C3 Presents. To find out more, visit www.c3presents.com.
