CSE has worked with musicians, artists, athletes and other individual personalities. We tell the story, we serve the client, and we strive to think in the long-term. We selectively pursue corporate and media partners for our personalities to create compelling stories.
Lance Armstrong
Founder Bill Stapleton took a brash, young star athlete in a sport unknown in America, shepherded him through a death sentence with cancer, and helped develop him into one of the most recognizable and successful personalities of our time. CSE has served Lance in all aspects of his growth, based on a foundation of smart and relevant image design, resulting in long-running endorsements with companies such as Nike, Coke, American Century Investments and Trek Bicycle.
This forward-thinking strategy has led to many other ventures including publishing and feature length film production. Lance Armstrong's best-selling books, It's Not About the Bike, and Every Second Counts, drew attention not only for the writer and content, but also for the attention to audience, channel, timing, and distribution that CSE helped guide to market the books. The books are best-sellers and have been translated into dozens of languages. The Lance Armstrong feature length film is currently in production with Sony Pictures and the Kennedy/Marshall Company, and will illustrate Lance's heroic battle with cancer and remarkable comeback to professional cycling. (www.lancearmstrong.com)
